1. Purposes of processing
We process personal information only for the purposes below. If a purpose changes, we will take the steps required by applicable law, including obtaining additional consent where necessary.
- Receiving and responding to customer inquiries, complaints, partnerships, and proposals
- Reviewing and responding to product development and custom product consultations
- Identity verification and inquiry history lookup
- Website analytics, service quality improvement, and security
2. Information processed and retention
We collect the minimum information required for each purpose. Please do not include unnecessary sensitive information or government-issued identifiers in free-text fields or attachments.
| Service | Information | Retention |
|---|---|---|
| Customer inquiries |
| 2 years after closure |
| Product development inquiries |
| 2 years after closure |
| Custom product consultations |
| 2 years after closure |
| Website usage |
| Raw data: 1 year · Anonymous statistics: permanent |
※ Lookup passwords are stored as one-way hashes. Legally required records are retained separately.
3. How information is collected
- Customer inquiry, product development, and custom consultation forms
- Information and files provided directly during consultation
- Access and device information generated automatically while using the website
4. Third-party disclosure
We do not disclose personal information to third parties unless you separately consent or disclosure is permitted or required by applicable law.
5. Service providers
We currently do not outsource the processing of personal information submitted through website inquiries. The inquiry database and attachments are stored in an on-premises environment managed directly by the Company.
If processing is outsourced in the future, we will disclose the service provider and scope here and apply the contractual, supervisory, and security safeguards required by applicable law.
6. International transfers
We currently do not transfer personal information collected through website inquiries outside Korea. If an international transfer becomes necessary, we will provide advance notice of the recipient, destination country, information transferred, purpose, timing and method, and retention period, and complete all procedures required by applicable law.
7. Deletion
We delete personal information without delay when it is no longer required. Information retained under law is stored separately.
- Electronic files are securely deleted so they cannot be restored
- Paper records are shredded or incinerated
- Attachments and backups are deleted after the applicable operational retention period
8. Your rights
You may request access, correction, deletion, suspension of processing, or withdrawal of consent. Requests may be submitted by you or an authorized representative using the contact details below. We verify identity and respond within the period required by law.
9. Security measures
- Minimizing and training personnel who handle personal information
- Role-based access control and timely permission changes
- One-way password hashing and encrypted transmission
- Retention and review of access logs
- Security updates, vulnerability checks, malware protection, and protected backups
- Incident response procedures
10. Automatically collected information
We may automatically collect visited and referrer paths, IP address, approximate location, browser, and device information for website analytics and security. Raw usage records are deleted after 1 year. Only aggregated statistics with IP addresses, session identifiers, and other identifying information removed are retained permanently.
11. Privacy contact
For privacy questions, complaints, or rights requests, contact us using the details below.
- Company
- Seoul F&B Co., Ltd.
- Privacy officer
- CEO Oh Deok-geun
- Telephone
- +82-33-345-9550
- Address
- 145, Gieopdosi-ro, Jijeong-myeon, Wonju-si, Gangwon State, Republic of Korea
12. External remedies
You may also contact the following Korean authorities regarding privacy concerns.
13. Changes to this Policy
This Privacy Policy is effective from 2025. 12. 05. Material changes will be announced on the website before they take effect.


